|Food & Beverage
||A global brand name confectioner created an ongoing online community of chocolate lovers whom they consult on an ad-hoc basis for ideas, opinions and other insights. The community has 150 participants on Recollective and engages with them through weekly structured activities and open discussion boards.
Among many other applications, the client uses the community to generate ideas for new packaging designs and text, advertising concepts and target audiences plus specialist product ideas. Setup as fun, interactive activities using the multimedia, image review, text, photo and file upload tools, the client was able to present questions, generate out-of-the-box ideas, validate and refine many concepts very rapidly (often within a week), helping to minimize effort spent on less promising ideas and therefore reducing time to market.