A RECOLLECTIVE WEBINAR

Tell Me You Buy Chicken Sausage Without Telling Me You Buy Chicken Sausage

Using AI and Qualitative Research to Understand New Markets
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Discover how Johnsonville, a global sausage company based in Sheboygan Falls, Wisconsin, navigated the complexities of integrating a new chicken sausage brand into their portfolio using a blend of innovative technologies and qualitative research methods.

You will learn:

  • How Johnsonville achieved a deep understanding of its target consumers
  • Best practices for engaging participants and uncovering actionable insights quickly
  • The importance of developing a compelling brand narrative grounded in consumer truths
  • The impact of AI-driven transcription and summary tools on accelerating the research process and improving data analysis
In this session, you’ll hear from Karen Kraft, Assoc. Director, Consumer Insights and Analytics at Johnsonville, Gail Joseph, Founder and Principal at GLJ Research, LLC and an independent researcher working for Johnsonville, and Laura Pulito, Vice President, Research at Recollective. The speakers will go in-depth on the details of the research project and showcase their approach to conducting insightful research and achieving rapid, effective consumer understanding.
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Featuring:

Karen Kraft
Assoc. Director,
Consumer Insights & Analytics
Gail Joseph
Founder
& Principal
Laura Pulito
Vice President,
Research

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