Discover how Johnsonville, a global sausage company based in Sheboygan Falls, Wisconsin, navigated the complexities of integrating a new chicken sausage brand into their portfolio using a blend of innovative technologies and qualitative research methods.

In this session, you’ll hear from Karen Kraft, Assoc. Director, Consumer Insights and Analytics at Johnsonville, Gail Joseph, Founder and Principal at GLJ Research, LLC and an independent researcher working for Johnsonville, and Laura Pulito, Vice President, Research at Recollective. The speakers will go in-depth on the details of the research project and showcase their approach to conducting insightful research and achieving rapid, effective consumer understanding.