A RECOLLECTIVE ON-DEMAND WEBINAR

Then, Now & Next: A Fireside Chat on the Future of Qualitative Research

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The research world is changing — fast.
Last year, everyone was talking about communities. This year? It’s all about how AI and enabling qual at scale. Researchers are blending human understanding with AI-powered efficiency and suddenly, what felt five years away, is happening right now.
In this on-demand webinar, Lenny Murphy and Laura Pulito cut through the noise to talk about what’s really going on in insights today — where we’ve been, where we are and what’s next.
This webinar covers:
  • How communities are evolving — from yesterday’s always-on hubs to modern, data-rich assets that scale with AI.
  • AI’s growing criticality — reshaping workflows, accelerating analysis and time to insight to redefine the role of a researcher.
  • What’s coming next — faster cycles, smarter automation and research that feels more authentic, not less.‍
  • Real talk for researchers — why it’s time to focus on strategy before software and purpose before platforms.
This isn’t a hype session. It’s a candid conversation between two industry leaders who’ve seen where research has been — and have some interesting ideas on where it’s headed.

Featuring:

Lenny Murphy, Chief Advisor, Insights and Development, Greenbook
Lenny Murphy
Chief Advisor, Insights and Development
Laura Pulito, Vice President, Research, Recollective
Laura Pulito
Vice President, Research

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EBOOK

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