DIY Qualitative Research: Success Tips for In-House Teams, Part 2

Last week, we partnered with Insight Platforms to host Part 2 of our DIY Qual series, showcasing how organizations can successfully bring an online qualitative tool in-house.

In this engaging panel discussion, our VP of Research Services, Laura Pulito, was joined by Sierra Bretz from Meijer and Mike Stevens from Insight Platforms to tackle some of the most frequently asked questions when it comes to DIY qual, including:

• Is DIY qual right for my organization?
• How do I manage workflow/stakeholder requests?
• What type of skills or resources do I need on my team?
• How do I structure my team?
• Where do I find participants?
• How do I know if something needs to be outsourced or just need a helping hand?
• What resources are available to make things easier?
• Why don’t I just use Zoom rather than a specialist platform?

Watch the full, 45-minute video below to hear the answers to these questions and more!

Do you have additional questions about bringing Recollective in-house at your organization? If so, contact us today for more information!