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The Sensitive-Topic Research Playbook: 3 Moves to Unlock Honest Insight
Research on sensitive topics demands more than just asking thoughtful questions. It calls for empathy that puts participants first, a clear framework that guides each step and technology that safeguards people as rigorously as it safeguards data. Upwords Research’s Project Uplift, an in-depth study on why parents avoid talking to their kids about online sexual exploitation, shows how all three elements come together. Drawing on highlights from the webinar, the playbook below equips you to run tough, high-stakes studies with the same confidence.
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