Panel Discussion: What to Consider When Designing a Long-Term Community

Watch our panel discussion with Echo MR about long-term community best practices and the things to consider to get the most out of your community.

Change is happening faster than ever, and companies are having to quickly adapt to meet new customer needs and address new patterns in behavior. In response, companies are embracing a stronger connection and dialog with their customers now more than ever to help them navigate the changing landscape successfully. And what better way to do this than by creating an ongoing Insight Community!

While planning for a long-term community can look similar to the steps you would take to run a short-term study, there are nuances that need to be considered along the way to ensure your community is successful over the long term.

To dive into this topic, we hosted a panel discussion where we heard from industry leaders and seasoned community experts on long-term community best practices and important things you need to consider to get the most of your investment.

Watch the full recording to hear from:

  • Kerry Hecht, Founder & CEO at Echo Market Research
  • Steve Becker, SVP, Research & Strategy at Echo Market Research
  • Laura Pulito, VP, Research Services at Recollective
  • Dana Cassady, Director of Account Management at Recollective

We hope you enjoy this lively discussion!

During this panel discussion, you will learn:

  • Benefits: How you can use a long-term community and the importance of upfront planning and design
  • Recruitment: Differences between long-term and short-term recruitment and the best ways to source participants
  • Engagement/Retention: How often you should engage with participants and creative ways to keep them engaged over the long-term
  • Incentives: How you can reward participants for their participation and incentive best practices

We'd love to hear from you! Feel free to reach out to our team with any additional questions or feedback.

Panel Discussion: What to Consider When Designing a Long-Term Community
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