Recollective for brands

Own your customer data. Get answers fast.

  • Self-paced activities, live interviews and AI-moderated interviews

  • Build a customer community once, then come back anytime

  • One place for all your data, with built-in AI to search and spot trends across projects

  • A dedicated success team, so small teams can run big projects

  • Run research fully in-house or bring your agency partners in

Trusted by 800+ research teams worldwide, including Microsoft, Nikon and Mattel. SOC 2 and GDPR compliant.

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Everything in one platform

Self-paced, Live & AI-Moderated

Your Own Customer Community

Ask AI Across Every Research Project

SOC 2 Type 2, GDPR & SSO

User interface showing a research summary on participant preferences for outdoor gear and experiences with practical and emotional factors highlighted. Gear Preferences mention functional, essential tools like navigation aids, compass importance, weather-appropriate clothing including hooded anorak for UK hiking, and heated ski boots as a standout innovation. On the right, there is a chat section with participant responses dated September 27, 2022, where Participant 4 shares a memory about making s'mores as a togetherness activity with family or friends, sourced from a live video group chat. The interface includes options for filtering, viewing verbatims, relevance score, and new chat or history navigation.

Every project builds on the last

Every response and video stays yours, long after a project ends. Ask AI pulls new answers from research you’ve already done, spots trends across projects, and links every answer back to its source so stakeholders can see the evidence.

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Get to the next answer faster

Launch a new research project in days, or check in with your customer community the moment a question comes up. Run live interviews, self-paced activities and AI-moderated interviews side by side, with transcripts, summaries and translations built in, so your team spends less time on analysis and more time on answers.

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Recollective Conversational AI feature on mobile
Recollective AI Summaries

One insights team, every part of the business

One platform for every kind of research, templates to launch fast and stakeholder access built in mean a small insights team can support product, brand, CX and innovation at once, without adding headcount.

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What your insights team needs from a research platform

Insights teams are asked to support more stakeholders, answer questions faster and prove the value of research, often with the same headcount. Recollective gives your team one platform to run every research project, keep every response and turn customer feedback into decisions the business acts on.

In-house, with partners, or both

Some teams run every research project themselves. Others bring in agency partners for specialized work, or lean on our team to help get projects off the ground.
Recollective supports all of it.
Invite trusted partners in to set up, moderate or analyze any part of a project, with permissions you control. Whoever runs the work, every response lands in your research history. agency partners for specialized work. Recollective supports both.

Built for every team that needs customer understanding

Consumer & Market Insights

Run customer communities, concept tests and brand health research across markets and languages.

UX & User Research

Pair live interviews with self-paced activities and usability tasks for continuous discovery.

Product & Innovation

Bring customers in early to co-create and test ideas while decisions are still open.

CX & Voice of Customer

Map end-to-end journeys and capture in-the-moment feedback at every touchpoint.

Marketing & Brand

Test ads, messaging and creative with your target audience before launch.

Research Operations

Consolidate tools, manage your customer communities and control access in one platform.

80% reduction in
time-to-insight

See how Microsoft used Recollective to bring more qualitative research in-house and accelerate insight delivery.

Read the Microsoft Story
Person using laptop displaying Microsoft Copilot Community with activities and AI questions about Copilot.

Ready for IT and procurement review

Security documentation is available for your review team on request.

SOC 2 Type 2 & GDPR compliant

SSO, encryption & access controls

Moderator privacy controls for participant data

Customer data used for AI training only with your consent

"The Recollective AI tools helped us summarise all the participant feedback into clear outcomes in no time at all! The time saved has enabled us to share findings with more stakeholders and have greater influence on the future of the project."

David Livesey

Player Retention Manager

Questions enterprise teams ask

Can we run research fully in-house?

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Yes. Your team can design, launch, moderate and analyze every study in Recollective, with templates, guided workflows and AI analysis built in. Most teams launch their first projects within days.

Can our agency partners work in the platform with us?

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Yes. Invite trusted partners to program, moderate or analyze any part of a study, with permissions you control. Every response stays in your research history, whoever runs the work.

How does Ask AI work with past research?

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Ask AI answers questions in plain language across a single project or your entire research history. Every answer links back to the exact customer responses it came from.

Can Recollective support global, multi-language programs?

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Yes. Automatic translations, AI-moderated interviews in multiple languages and centralized administration help global teams run consistent studies across markets.

How does Recollective meet enterprise security requirements?

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Recollective is SOC 2 Type 2 and GDPR compliant, with data encryption, access controls, moderator privacy controls and single sign-on (SSO). Customer data is never used to train AI models without explicit consent.

How is Recollective priced for in-house teams?

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Recollective offers project-based and annual licenses, with one platform and one price for all standard features and support, so teams can plan as they add communities, methods and stakeholders.

A plan that fits how your team works

Run a single research project or license the platform for ongoing research across teams. Every project lives in one place, and your team gets support from setup to insights.
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