Descript Test Post

For many companies and researchers, the idea of adopting online community-driven research can feel intimidating. Concerns about complexity and cost often hold organizations back from exploring this transformative approach. But what if those fears are misplaced? What if online community-driven research isn’t just manageable, but the key to unlocking richer, more actionable insights?

Laura Pulito, VP of Research at Recollective, is featured in the 2025 GreenBook GRIT Business & Innovation Report with her commentary “Rebuilding Trust: Why ‘Good Enough’ Insights Aren’t Good Enough Anymore.” In this year’s report, she explores the industry’s mounting trust challenges, the cracks forming in data quality and the role technology plays in restoring confidence in the insights we rely on. Laura was also invited to speak at the 2025 GRIT Forum, where contributors came together to address the rapid pace of change reshaping the research landscape and the evolving expectations for quality, speed and depth.