As a sponsor of the 2023 Qually Award, Recollective had the pleasure of co-hosting a fireside chat with the QRCA and award winner Lightbeam Communications to discuss this year’s pro-bono client research project with of Children's Theatre of Charlotte (CTC).
In this chat, we dove into a discussion on Lightbeam’s qualitative research approach of using an online community, the key tools that supported their project and the key learnings that were uncovered to help support the Children’s Theatre of Charlotte.
Keep reading for some key highlights from the discussion or watch the full fireside chat below.
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