Rewatch the Session
Missed the live session? Watch the full webinar recording here.
Opening the Door to Truly Global Qual
In our latest session, Dana Cassady, VP of Business Insight at Recollective, took us on a journey from ancient languages to modern AI—demonstrating how Recollective’s AI-powered automatic translations are breaking down barriers in multi-market research. This wasn’t just a feature demo. It was a thoughtful exploration of how AI can fundamentally change the way researchers approach global qualitative studies.
Whether you're an experienced multi-market researcher or just starting to expand beyond borders, this webinar offered clear takeaways on how to simplify setup, reduce timelines and gain more immediate access to global insights.
Key Themes & Takeaways
Shaving Days Off the Timeline
Dana walked through a traditional four-market project workflow and showed how AI translations cut the project timeline from 29 to 20 days—without sacrificing quality or control.
Real-Time Access, Real-Time Action
By eliminating the translation lag, researchers and stakeholders can follow along, probe and adapt while studies are still live. That’s agility you can feel.
Language Without Limits
No more being stuck in one market’s language. With Recollective, responses can be translated instantly into multiple languages—whether for moderators, clients or your own analysis needs.
Context is the Game-Changer
This isn’t just machine translation. Recollective’s system uses context from your study’s objectives, participant input and question flow to make smarter, more natural translations.
From Locked-In to Adaptive
Harry from Lacuna put it best: “We didn’t have time to wait for translations.” The ability to adjust guides and spark discussion across markets in real time turned a rigid project into a responsive one.
Final Thoughts
If you’ve ever been slowed down by multi-language logistics, this webinar made one thing clear: there’s a better way. Recollective’s AI Translations let you move faster, analyze sooner and stay closer to the conversation—no matter where it's happening.
Want to try it yourself or learn more? Watch the demo below and reach out to our team to explore how Recollective can support your next global study.
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