Change is happening faster than ever, and companies are having to quickly adapt to meet new customer needs and address new patterns in behavior. In response, companies are embracing a stronger connection and dialog with their customers now more than ever to help them navigate the changing landscape successfully. And what better way to do this than by creating an ongoing Insight Community!
While planning for a long-term community can look similar to the steps you would take to run a short-term study, there are nuances that need to be considered along the way to ensure your community is successful over the long term.
To dive into this topic, we hosted a panel discussion where we heard from industry leaders and seasoned community experts on long-term community best practices and important things you need to consider to get the most of your investment.
Watch the full recording to hear from:
- Kerry Hecht, Founder & CEO at 10k Humans
- Steve Becker, SVP, Research & Strategy at 10k Humans
- Laura Pulito, VP, Research Services at Recollective
- Dana Cassady, Director of Account Management at Recollective
We hope you enjoy this lively discussion!
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