Laura Pulito, the VP of Research Services at Recollective, had the pleasure of co-presenting at 2023 Quirk’s Event – New York with:
During the Fireside Chat, they discussed how Madewell and PA Consulting’s collaborative approach enabled Madewell to expand their research and uncover more meaningful insights using Recollective’s innovative technology. They spoke about Madewell’s previous approach to research projects and in contrast, how transitioning to an online community helped them gain a deeper understanding of trends and influences driving consumer fashion purchase decisions.
Check out the full recording of the discussion below to learn more, including: