RECOLLECTIVE QUAL

RECOLLECTIVE QUAL

The Qualitative
Research Platform

The leading qualitative research platform for more than a decade, Recollective's full-featured suite of both live video and asynchronous tools make the most innovative online research not only possible, but enjoyable.

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Computer screen displaying the Recollective Guided Discovery Platform with tabs for Home, Activities, Discussions, and Summary, and activity cards like Getting to know you, Customer Journey, Journal Activity, Concept Testing, Digital Focus Group, and UX Testing.

Trusted by Researchers and Brands Worldwide

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tailor your research

Flexible Qualitative Research


Whatever size and duration insight community you need, from tens to thousands, days to months, Recollective scales to meet that need.

We support always-on communities and flexible, quick-turn projects. If you're running multiple projects each year, use a multi-client site to realize the benefits of reusability and ease of administration.

However you choose to run your research, Recollective makes it simple to unlock valuable insights from your qualitative research.


Asynchronous Qual

Online qualitative research tools unlock a wealth of creative ways to reach diverse audiences and gather the insights you need.

Create self-paced, asynchronous standalone or journal activities to economically scale your research and discover new possibilities for innovative research design.

Asynchronous Activities


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tailor your research

Live Video IDIs and Digital Focus Groups


Take advantage of the many benefits of moving your in-person research online using a mobile-ready platform designed specifically for research.

Lower costs, broader reach and automated near-instant, high quality AI transcripts make video-based IDIs and focus groups more accessible and powerful than ever before.

We are THRILLED with the insights we obtained for our client (and impressed by the gargantuan job your team did to help make it happen, with so many languages in your impressive multi-lingual platform!)

Kelly Kutas
Director

The Recollective AI tools helped us summarise all the participant feedback into clear outcomes in no time at all! The time saved has enabled us to share findings with more stakeholders and have greater influence on the future of the project.

David Livesey
Player Retention Manager

Our clients have said they will never go back to in-person patient advisory meetings after using Recollective. The amount of data and insights we are able to capture through the live meetings and the speed of analysis is unparalleled.

Erin Slattery
Partner

To me, the biggest chore of doing qualitative work is thematic coding and analysis. Using excerpting in Recollective while the study runs was an incredible revelation and time saver, allowing me to have the coding done as the study closes. But now, using the new AI functionality, not only is my time to insight even faster, but it’s also giving me the ability to understand my data in a deeper and wider context that I might have missed previously.

Tom Glover
Senior Qualitative Research Analyst

The minute I saw the AI release email I was on it – it’s SO GREAT! Testing it out thoroughly as we speak. Seems to be on point in that it 100% aligns with analysis we already did, and is speeding up our remaining analysis to an incredible extent. The quick flip between tabs for insights and quotes (sources) is brilliant too…. Honestly, you guys have nailed it!

Natasha Wallace
Qual Director

Recollective is the best solution for online communities and qualitative projects. The platform’s usage is very intuitive, and the new features for analyzing the results are helpful in gaining insights and addressing the project’s objectives faster and more efficiently.

Ana Vanegas
Vice President,

Recollective is the best option when it comes to simplicity and all the segmentation functionalities. The other platforms lack this many segmentation options as you offer.

Héctor Torrealba
PM Team Leader,

We have used the Recollective platform to power The Cambridge Panel - our online research community of teachers from around the world - for over two years, and in that relatively short period they have become an invaluable partner.

Rob Hardy
Head of Insight,

Our programer understood our objectives and activity guide well, and used her expertise to ensure that our programming would be engaging to participants whilst best answering our research questions. We would love to work with the Recollective team again.

Katherine Mai
Consultant,

The team went above and beyond to ensure that we felt comfortable with using Recollective. They took time to walk us through each step and made us feel at ease to move forward. Kudos to you all!

Yomaira Barredo
PM Team Leader,

Incredible assistance. Your team goes above and beyond. Fast and valuable advice. Service is next level. Appreciate you!

Jenna Beales
Senior Consultant, Qualitative Research,
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tailor your research

DIY Long-Term Communities

Build long-term, always-on communities on Recollective’s proven, scalable platform.

With over 25 years’ experience building online community platforms, Recollective’s social, collaboration and community management capabilities will help you maintain a thriving, engaged customer insight community.

Do-It-Together Communities

Interested in connecting with a target audience through an always-on community, but not sure how to get started?

With our customizable "Do-It-Together" packages you retain an ongoing hand in the research design and execution but still benefit from world-class technology and service support.

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The Recollective Platform

See how core research capabilities map to the platform features included in Recollective.

Recollective Features AI Moderated Interviews Scalable 1:1 conversations Async Activities & Journals Self-paced Tasks and Journals Live Video IDIs & Groups Webcam IDIs and focus groups Insight Communities Always-on member programs
Conduct In-depth Qualitative Research
Included in Recollective Activity-Based Research
Sequenced activities built from your guide.
Place AI conversations inside a structured Activity flow so probing depth stays tied to your guide. Turn your guide into sequenced, self-paced Tasks and Journals for in-the-moment feedback. Run live video IDIs and groups as part of the same end-to-end Activity flow. Recruit from community segments, then deploy Activities as targeted research moments.
Included in Recollective Question Types
Formats for multi-modal responses.
Use conversational prompts plus rich media inputs to keep AI interviews natural and specific. Capture text, photo, video and audio across self-paced Tasks and Journals without losing context. Bring stimuli, polls and media into live IDIs and focus groups for faster, clearer decisions. Keep members engaged with lightweight content, polls and discussion that fuels future research.
Included in Recollective Asynchronous Activities
Self-paced tasks and journals.
Run AI conversations as self-paced sessions when you need depth without scheduling constraints. Build flexible Tasks and Journals for concept testing, diaries and in-the-moment feedback. Use async diaries before or after live sessions to add context and reduce what you miss in the room. Keep communities active between projects with ongoing async touchpoints and journals.
Included in Recollective Video In-Depth Interviews
Live interviews with collaboration tools.
Use AI interviews for broad discovery, then validate and dig deeper with live video IDIs. Follow live interviews with async tasks so participants can reflect and add details over time. Move from call to insight fast with recordings, AI transcription and summaries built for IDIs. Invite pre-engaged members into IDIs from community segments so sessions start sooner.
Included in Recollective Digital Focus Groups
Live group sessions on video or live text.
Use AI interviews to pressure-test themes first, then bring the best prompts into live groups. Use async pre-work so group time is tighter and focused on what matters most. Host video or live text groups, share stimuli and capture AI transcripts and summaries. Run groups with community members, then keep the conversation going to sustain momentum.
Included in Recollective Discussions
Threaded conversation for studies and ongoing dialogue.
Use discussion themes to seed AI interviews, then probe 1:1 for clarity and nuance. Threaded discussions add async context alongside tasks and journals, especially across time. Use threads to prep live sessions, then debrief and capture follow-ups right after. Discussions are the ongoing layer that keeps an insight community active between studies.
Unlock the Power of Your Community
Included in Recollective Personalized Homepages
A consistent participant experience layer.
Route selected members into AI interviews from a familiar homepage they already use. Give participants one hub for tasks, journals and invites so completion stays high. Keep live session details, prep materials and follow-ups in a consistent participant flow. Personalized homepages help members feel oriented and valued across long-term programs.
Included in Recollective Combine Technologies
Connect tools into a single participant flow.
Keep AI interviews inside the same participant journey so context and attribution do not break. Integrate tools while keeping async research in one consistent experience for members. Maintain a consistent invite and experience flow even when live sessions touch other systems. Bring tools and participants into one solution for connected, always-on community programs.
Included in Recollective Engaged People
A maintained audience ready for targeted research.
Deploy AI interviews to targeted segments for fast depth at scale, then compare patterns. Invite warm segments into async tasks so you get high-quality feedback quickly. Recruit the right mix for IDIs and groups from engaged segments when timing is tight. Maintain an engaged panel so you can recruit on demand across programs and markets.
Included in Recollective Secure and Scalable
Enterprise foundation with governance controls.
Govern AI features with opt-outs and privacy controls so teams can use them responsibly. Run long-running async programs with enterprise security, permissions and oversight. Support sensitive live research with role controls, governance and secure participation. Scale insight communities with centralized governance and an enterprise-grade foundation.
Deliver Efficiency That Scales with AI
Included in Recollective Ask AI
Ask questions and get answers tied to your data.
Query AI interview transcripts and summaries, then trace answers back to source evidence. Ask across large volumes of journal and task data to surface patterns without manual slog. Compare what surfaced across focus groups and IDIs with objective, source-linked takeaways. Ask across ongoing community feedback to spot themes by segment and track change over time.
Included in Recollective Conversational AI
AI-guided follow ups to deepen responses.
Run AI-moderated interviews that probe, adapt and deliver richer 1:1 context at scale. Deploy conversations as self-paced sessions so you can gather depth without calendar friction. Use AI conversations to prep or follow up after live sessions so insights connect across methods. Run AI conversations with selected community segments for rapid deep dives and iteration.
Included in Recollective Transcripts, summaries, takeaways
Turn recordings into usable text and recap.
Turn AI interview outputs into analysis-ready transcripts and summaries for faster reporting. Reduce synthesis time on long-form async feedback with reliable summaries and sources. Convert live recordings into transcripts, summaries and key takeaways across IDIs and groups. Summarise ongoing community discussions and activities so you can keep a steady pulse.
Included in Recollective Automatic translations
Support multi-language research operations.
Run AI interviews in any language, then translate outputs for faster cross-market synthesis. Translate tasks, journals and responses so multi-market async work stays consistent and fast. Translate transcripts from live IDIs and groups so stakeholders can act without delay. Support multilingual insight communities without splitting your workflows by language.

Frequently Asked Questions

What is Recollective used for in qualitative research?

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Recollective is an online qualitative research platform used to run insight communities, bulletin-board style studies, diaries and ethnography, concept and creative tests, UX and product feedback projects, live video IDIs and focus groups. It combines asynchronous activities, live sessions, AI-powered moderation and analysis in one environment so insights teams and researchers can design flexible studies without compromising depth or scale.​

How does Recollective support insight communities of different sizes and durations?

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Recollective can host communities from small, short-term pop-up groups to large, always-on communities with thousands of members running for months or years. Features for segmentation, engagement and reusability—such as multi-client sites and configurable activities—make it easy to manage multiple projects and audiences in a single scalable platform.​

What AI capabilities does Recollective offer for qualitative research?

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Recollective AI includes automatic translations, multimedia transcription, Ask AI and Conversational AI, all woven throughout the platform to accelerate analysis and deepen understanding. Researchers can ask questions of their data in natural language, uncover themes and run AI-moderated conversations at scale while retaining full transparency and links back to source verbatims.​

How does Recollective support multi‑market and multi‑language research?

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Recollective enables a single study and moderator team to run fully connected conversations across multiple markets and languages, without handoffs or silos between local projects. Automatic translations ensure that every activity, instruction, question, comment and follow‑up appears in each participant’s and moderator’s preferred language, so people can engage in different languages while still participating in one shared discussion.​

Analysts, moderators, and stakeholders can view translations in context, export all text‑based responses into any supported language in bulk, and manage permissions for who can access translated data. Because translations are processed automatically inside multilingual studies, teams can scale global qualitative work, reduce reliance on third‑party translation vendors and minimize manual errors while keeping all source and translated data securely under their control.

Can Recollective replace in-person qualitative research?

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Recollective makes it possible to move many forms of in-person qualitative research online through mobile-ready tools for video focus groups, in-depth interviews and rich asynchronous tasks. This approach reduces travel and facility costs, broadens geographic reach and yields instant transcripts and AI-ready data that can be analyzed more quickly than traditional in-person methods.​​

How does Recollective help with qualitative data analysis and reporting?

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Recollective supports tagging, excerpting, filtering and more so researchers can structure and interpret large volumes of unstructured feedback more efficiently. These AI-powered analysis tools help turn raw responses into clear storylines, evidence-based summaries and shareable outputs for stakeholders without losing the nuance of qualitative insights.​

Is Recollective suitable for agencies and multi-client setups?

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Recollective is widely used by global enterprises and by agencies that run multiple client programs, with options for multi-client sites, reusable templates and role-based access. This allows agencies to standardize their workflows, maintain separate client spaces, and deliver high-quality qualitative research and insight communities efficiently across accounts.​

What kind of support and services are available for qualitative projects on Recollective?

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In addition to self-serve usage, Recollective offers managed service options where experts help design activities, program studies, support moderation and analysis. Dedicated onboarding, training and responsive support teams help ensure projects launch smoothly and that researchers can leverage the Recollective platform’s full capabilities.

How long does it take to launch a study or community on Recollective?

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Most teams can configure and launch a new qualitative project or insight community in days, not weeks. Pre‑built templates, flexible activity types and a user‑friendly interface help you design tasks, invite participants and start collecting feedback quickly.

How can I see a demo or pricing for Recollective?

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You can request a tailored demo directly from the Recollective team, who will walk you through the platform, example studies and relevant features for your use cases. Pricing is typically based on project scope, number of participants and level of services or support your team requires.

Get started with Recollective

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