How Microsoft Has Levelled Up to a New Era of Lightning-fast, Agile Insights Using AI and Simultaneous Qualitative Studies

In this presentation from IIEX North America, Romani Patel from Microsoft and Laura Pulito from Recollective reveal how Microsoft leveraged Recollective’s new Azure-powered AI analysis tools and unifying Connect platform to deliver insights with unparalleled speed and ease.

Two vibrant communities, one of Microsoft Copilot AI users and a second with Xbox gaming enthusiasts, both utilizing agile qual research in combination with industry-leading AI tools to demonstrate the future of research!

Key Takeaways:

  1. Witness two distinct communities with studies deployed simultaneously, one focused on Microsoft Copilot and the other on Xbox, each offering unique perspectives on driving brand loyalty.
  2. Explore how Microsoft was able to quickly draw from two disparate participant segments using Recollective Connect.
  3. Discover the lightning-fast speed-to-insight facilitated by Recollective’s AI tools, revolutionizing research outcomes.

Interested in learning more about Recollective and how it can help take your research to new heights? Request a demo or contact us today!

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