Descript Test Post

Laura Pulito, VP of Research at Recollective, is featured in the 2025 GreenBook GRIT Business & Innovation Report with her commentary “Rebuilding Trust: Why ‘Good Enough’ Insights Aren’t Good Enough Anymore.” In this year’s report, she explores the industry’s mounting trust challenges, the cracks forming in data quality and the role technology plays in restoring confidence in the insights we rely on. Laura was also invited to speak at the 2025 GRIT Forum, where contributors came together to address the rapid pace of change reshaping the research landscape and the evolving expectations for quality, speed and depth.

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