Recollective Screenshots

As DIY qualitative research becomes increasingly accessible through intuitive platforms and AI advancements, organizations face distinct challenges in making the transition successfully.

This year’s Quirk’s London event buzzed with curiosity, conversation and a shared sense of momentum across the research community. From strategy to storytelling, from panels to hallway chats, one message was loud and clear: research engagement is evolving—and it’s more human than ever.

Let’s face it—building a strong research community doesn’t start when your first activity goes live, it starts with the people. The right participants don’t just show up, they contribute meaningfully and stick around long-term.