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If your 2026 research plan includes faster cycles, larger scale, clearer answers and more confidence in what your data is telling you, we have good news.

How to choose the right mix of platforms for surveys, qualitative research, communities and competitive intelligence

Last December I was in Orlando at a rescheduled TMRE conference feeling optimistic and excited for what 2025 would bring. I knew change was coming but I did not realize how fast it would arrive or how much it would reshape our industry over the next twelve months. Reflecting on 2025, a few themes stood out from the conferences I attended, the work I did with Recollective and the conversations I had with researchers around the world.