You finish a great study. The report lands, the business question gets answered and a few weeks later someone comes back with a follow-up you'd love to put to those same participants. They're gone. You're recruiting again from zero.
Laura Pulito, VP of Research at Recollective, sat down with the team from Autodesk to talk about what it looks like when you stop starting over. Autodesk wasn't short on research; the program was already strong. The harder question was how to stay close to the same users over time and how to make those relationships useful to more than one team.
They get into how co-creation communities became part of the strategy, what had to change internally to make it work and what the team picked up along the way.
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