AI in Qualitative Research

Webinars

How Autodesk uses co-creation communities to keep users at the heart of their organization

Concept Testing & Product Innovation

Recollective talks with the Autodesk team about co-creation communities and what it took to build research relationships that outlast a single study.

September 22, 2026

Product Updates

Introducing Moderator Privacy Controls: Keep Studies Moving Without Exposing Participant PII

Security & Governance

Recollective's new Moderator Privacy Controls enable enterprise research teams to restrict what participant information moderators can access, without limiting what they can do to run the study.

Product Updates

Response-Aware Conversations: Smarter AI-Moderated Follow-Ups

AI in Qualitative Research

Response-Aware Conversations enable the AI moderator to ask relevant follow-up questions based on a participant’s earlier responses.

Industry Insights

Chasing the Why: An Interview with Allyssa Gresser

Qualitative Research Methods

C Space’s Allyssa Gresser on staying curious, telling better stories, building client relationships that last and using AI as a tool without losing the human touch.

Industry Insights

Quirks New York 2026: Innovation, Immersion and AI Evolution

AI in Qualitative Research

Our key takeaways from Quirk's New York 2026: how simulated audiences, deep immersion and always-on communities are shaping the next era of market research.

August 6, 2026

Comparisons

Best Insight Community Platforms 2026

Insight Communities (MROC)

Compare the ten leading insight community and online research community platforms of 2026, what each does best and where each has limits.

July 29, 2026

Guides

The Researcher's Playbook for AI-Moderated Interviews

AI in Qualitative Research

A practical guide for researchers bringing a new method into their toolkit: AI-moderated Interviews

August 19, 2026

Industry Insights

The Quiet Infrastructure Behind Modern Insights - 2026 GRIT Insights Practice Report

AI in Qualitative Research

In-person focus groups, in-depth interviews and highly moderated sessions built the foundation of qualitative research. Those formats still work, but they no longer capture the whole picture of how brand-side teams gather insight today. In the 2026 GRIT Insights Practice Report, Recollective's VP of Research, Laura Pulito, shares her take on where qualitative research is heading: past the shift to digital and into how researchers are using the technology now available to them.

July 22, 2026

Guides

How to Analyze Qualitative Data: A Practical Guide for Researchers

Qualitative Data Analysis

A step-by-step guide to qualitative data analysis — from raw responses to defensible insights. Covers thematic analysis, coding, AI tools and how to avoid the most common mistakes.

July 5, 2026

Webinars

How to Get Richer Qualitative Responses with AI-Moderated Interviews

AI in Qualitative Research

Static open-ended prompts consistently produce shallow responses. Learn how AI-moderated interviews and Recollective's Conversation Task change participant engagement across four research scenarios.

June 10, 2026

Industry Insights

You Don't Need a Long-Term Community to Run Qualitative Research at Scale

Insight Communities (MROC)

When researchers hear "qual at scale," most picture the same thing: an ongoing insight community, hundreds of participants, months of engagement, a significant setup investment. That's one way to do it — and it's a genuinely powerful approach when the use case fits. But it's not the only way anymore.

May 25, 2026

Webinars

Women in Insights: Navigating the Industry and the New Era of Research

Qualitative Research Methods

A few weeks ago, I had the opportunity to host a panel in recognition of International Women’s Day, bringing together a group of women from across the insights industry to talk about something we don’t always make time for — our own journeys.

May 11, 2026

Product Updates

Collect video anywhere. Analyze everything in Recollective.

AI in Qualitative Research

Recollective now accepts video and audio recordings from any source, so your entire research library lives in one place ready for AI-powered analysis.

September 22, 2026

Guides

Insight Community Best Practices: A Complete Guide

Insight Communities (MROC)

Everything research teams need to run a high-performing insight community — from recruitment and onboarding to engagement, analysis and long-term success.

June 25, 2026

Guides

What Is an Online Research Community (MROC)?

Insight Communities (MROC)

An online research community, often called an MROC, is a private online space where selected participants take part in research activities over a defined period of time. The goal is not just to collect responses. It is to generate deeper, more continuous insight.

April 7, 2026

Guides

The Conversations You're Not Having: How AI-Moderated Interviews in Qualitative Research Are Changing the Math

AI in Qualitative Research

Learn how AI-moderated interviews enable scalable, adaptive qualitative research while preserving depth, nuance and human insight.

May 13, 2026

Webinars

Webinar: Video Focus Groups

Qualitative Research Methods

We discuss Recollective’s suite of synchronous in-the-moment video interview tools and how they can help optimize and streamline your workflow.

Webinars

Webinar: Recollective Certification

Qualitative Research Methods

Whether you're a new or experienced online researcher, becoming Certified is a great way to discover the vast depth of functionality in the platform.

Webinars

Webinar: Setting Up Your Long-Term Community for Success

Insight Communities (MROC)

As part of GreenBook's Insights Tech Showcase, we show how Recollective can be used to run engaging long-term communities with your target audience.

Webinars

Webinar: Threesomes are the Future

Qualitative Research Methods

At Quirks NYC: How technology is evolving the dynamic between researcher and participant by empowering researchers to engage more naturally.

Webinars

Webinar: Recollective Applications (Part 4)

Insight Communities (MROC)

Learn how researchers use Recollective to structure their long-term insight communities and features that can be used to spark participant engagement.

Webinars

Webinar: Recollective Applications (Part 3)

Concept Testing & Product Innovation

Learn how researchers can use Recollective to successfully conduct Ideation, Innovation and Co-Creation studies.

Webinars

Webinar: Recollective Applications (Part 2)

Qualitative Research Methods

Discover how researchers can leverage Recollective to successfully conduct In-the-Moment and Journaling studies.

Webinars

Webinar: Less can be More - How you can use Agile Research to Rapidly Meet Your Goals

Qualitative Research Methods

When Michaels came to Recollective looking to get their project recruited, fielded and results in under a week, we took on that challenge.

Webinars

Webinar: Lockdown Unlocked with Sparkler

Insight Communities (MROC)

Sparkler launched Lockdown Unlocked, an on-going online qualitative study powered by Recollective.

Webinars

Webinar: Recollective Applications (Part 1)

Qualitative Research Methods

Discover how researchers can leverage Recollective to successfully conduct Homework Assignments and Digital Ethnographies.

Webinars

Webinar: Delivering Quick Turnaround Research with Recollective

Qualitative Research Methods

As part of GreenBook's Agile Research series, we highlight how Recollective can be used to deliver quick-turn research through the feedback cycle.

Webinars

Webinar: From Phone Calls to Online Research

Qualitative Research Methods

In this webinar with ESOMAR and WGU, and how we worked with WGU to modernize their research approach and gain deeper insights.

Webinars

Webinar: Best Practices for Creating a Safe and Comfortable Online Research Environment

Qualitative Research Methods

In this webinar, we outline 5 key steps to consider when using online qual in order to build trust with your participants and create a safe space.

Webinars

Webinar: Bringing the Best of In-Person Research - Online

Qualitative Research Methods

Join the American Marketing Association for this session with Lenny Murphy from GreenBook on "Bringing the Best of In-Person Research - Online".

Webinars

Webinar: DIY Qualitative Research (Part 1)

Qualitative Research Methods

In this webinar with Insight Platforms, our VP of Research Services, Laura Pulito, tackles some of the most frequently asked questions.

Webinars

Then, Now & Next — What The Future Holds For Qualitative Research

Qualitative Research Methods

Lenny Murphy and Laura Pulito cut through the noise on what's really happening in insights — where research has been, where it is and what's next.

December 2, 2025

Webinars

Webinar: Bringing the Best of In-Person Research - Online

Qualitative Research Methods

A webinar session for the AMA with Senior Director Laura Pulito and Lenny Murphy from GreenBook on "Bringing the Best of In-Person Research - Online".

Webinars

Webinar Recap: Tell Me You Buy Chicken Sausage Without Telling Me You Buy Chicken Sausage

Concept Testing & Product Innovation

See how Johnsonville used AI and qualitative research to navigate a new chicken sausage brand launch — a real case study in consumer insight in action.

August 20, 2024

Webinars

Webinar Recap: Recollective Rewind 2024

AI in Qualitative Research

A look back at 2024's biggest innovations in qualitative research — and a preview of what Recollective has on the horizon for 2025.

December 9, 2024

Webinars

The Evolution of Insight Communities and What’s Next

Insight Communities (MROC)

Laura Pulito and Lenny Murphy revisit their landmark conversation from five years ago — reflecting on how insight communities have changed and where they're headed.

November 12, 2024

Webinars

Webinar Recap: Breaking Language Barriers – A Smarter Path to Multi-Market Research

Global & Multilingual Research

If you’ve ever been slowed down by multi-language logistics, this webinar made one thing clear: there’s a better way. Recollective’s AI Translations let you move faster, analyze sooner and stay closer to the conversation—no matter where it's happening.

May 13, 2025

Webinars

Webinar Recap: Recollective Connect Demo Days Webinar

Insight Communities (MROC)

As part of Insight Platforms' Demo Days for Research and Analytics Tools, Recollective had the opportunity to showcase Recollective Connect—our powerful solution for building engaged research communities.

February 19, 2025

Webinars

Recollective and the GDPR

Security & Governance

Complying with an expanding set of global privacy and IT security obligations such as GDPR can be daunting. Learn how Recollective helps researchers.

Webinars

Beyond One-Size-Fits-All: Building Research Communities

Insight Communities (MROC)

Escalent, Verve and Cambridge University Press share how they've built thriving ongoing research communities tailored to their unique audiences and goals.

September 9, 2025

Webinars

Webinar Recap: AI in Action – Transforming Qualitative Research for More Powerful Insights

AI in Qualitative Research

Learn how Recollective’s AI features are transforming qualitative research by enabling quicker analysis and more nuanced insights.

October 17, 2024

Webinars

Webinar Recap: 50,000 Participants. 1 Platform. Unlimited Insights.

Insight Communities (MROC)

‍Learn what it really takes to run always-on research at scale. Watch the full webinar now.

February 5, 2026

Webinars

Mini Webinar - Blending Research Activities

Qualitative Research Methods

We highlight how you can use Recollective to conduct multi-phase projects online using a wide range of methodologies and applications.

July 15, 2025

Webinars

Recollective at the Asia Digital Insights Summit: How Technology is Elevating Research in Asia-Pacific

Global & Multilingual Research

At the inaugural Asia Digital Insights Summit, Nick Yeung from Recollective took the virtual stage to explore how digital innovation is reshaping qualitative research in the Asia-Pacific region. From shifting consumer behaviors to cutting-edge research tools, Nick highlighted how Recollective supports researchers in navigating an increasingly complex market landscape. Here’s a look at the key insights Nick shared.

January 8, 2025

Guides

How to transition your in-person research online using Recollective

Qualitative Research Methods

Learn tips and tricks to consider when bringing your research online and how Recollective can help researchers successfully conduct research online.

Webinars

Panel Discussion: What to Consider When Designing a Long-Term Community

Insight Communities (MROC)

Watch our panel discussion with 10k Humans about long-term community best practices and the things to consider to get the most out of your community.

Webinars

How Microsoft Has Levelled Up to a New Era of Lightning-fast, Agile Insights Using AI and Simultaneous Qualitative Studies

AI in Qualitative Research

How Microsoft ran simultaneous qual communities across Copilot and Xbox using Recollective's AI tools — and delivered insights faster than ever.

July 24, 2024

Webinars

Crafting Successful Engagement: Building Communities with Purpose

Insight Communities (MROC)

What transforms a research community from a collection of responses into a thriving, living network? It’s not just activity — it’s intention. At our recent panel discussion, community experts from Verve, Escalent and Cambridge University Press shared the strategies that keep their communities engaged, evolving and deeply aligned with the brands they represent.

June 16, 2025

Guides

The Insight Community Benchmarks Every Researcher Should Know

Insight Communities (MROC)

Participation rate. Completion rate. Retention. What do strong insight community benchmarks actually look like — and how does yours compare?

May 10, 2026

Product Updates

Introducing Conversation Summary Guidelines: Structured Summaries That Keep Pace with Your Research

AI in Qualitative Research

Consistent, objective-aligned AI summaries—across every participant, every time.

March 11, 2026

Guides

Conversational AI for Market Research: How to Run Consistent Qualitative Interviews at Scale

AI in Qualitative Research

Recollective is committed to helping market researchers move faster without losing the rigour that makes qualitative work valuable.

March 23, 2026

Product Updates

Introducing Talk Mode and Edit Last Post in Conversation Tasks

AI in Qualitative Research

Conversational AI tasks just became more natural and accurate. Talk Mode lets participants respond by voice instead of typing, while Edit Last Post ensures every AI follow-up reflects what participants actually meant to say.

February 4, 2026

Product Updates

New Year, New Ask AI: Predictive Mode and more, from Recollective

AI in Qualitative Research

If your 2026 research plan includes faster cycles, larger scale, clearer answers and more confidence in what your data is telling you, we have good news.

January 20, 2026

Comparisons

Top Market Research Tools to Enhance Business Insights

Qualitative Research Methods

How to choose the right mix of platforms for surveys, qualitative research, communities and competitive intelligence

April 19, 2026

Industry Insights

2025 Reflections from Laura: Acceleration, Transformation and the Year Ahead

Qualitative Research Methods

Last December I was in Orlando at a rescheduled TMRE conference feeling optimistic and excited for what 2025 would bring. I knew change was coming but I did not realize how fast it would arrive or how much it would reshape our industry over the next twelve months. Reflecting on 2025, a few themes stood out from the conferences I attended, the work I did with Recollective and the conversations I had with researchers around the world.

December 17, 2025

Webinars

Automatic Translations from Recollective: Best Practices for Multi-Market Research

Global & Multilingual Research

See how Recollective's Automatic Translation feature transforms multilingual projects — faster setup, instant response translation and more inclusive research.

December 16, 2025

Product Updates

2025 in Review: Recollective Product Highlights

AI in Qualitative Research

2025 was a transformative year for Recollective, with enhancements that made research faster, smarter and more globally accessible. From AI-powered workflows to expanded multilingual support and more adaptive study design tools, this year’s updates have made Recollective more powerful and easier to use for researchers everywhere.

December 17, 2025

News

Celebrating the Winners of the 2025/2026 Recollective Women in Technology Scholarship

Discover how Amy Bradbrook and Shanya Rana are using their passion for innovation to shape the future of technology.

December 16, 2025

Industry Insights

AI in Market Research: Real Customer Stories, Real Impact

AI in Qualitative Research

AI is often talked about in abstract terms, but for many research teams it’s already a practical accelerator woven into day-to-day work. At Recollective, the most powerful impact shows up when AI removes barriers to inclusive research, unlocks qualitative at scale and helps teams make sense of complex datasets faster—without displacing the humans at the center of insight.

December 11, 2025

Industry Insights

Rebuilding Trust: Why “Good Enough” Insights Aren’t Good Enough Anymore

Qualitative Research Methods

Laura Pulito, VP of Research at Recollective, is featured in the 2025 GreenBook GRIT Business & Innovation Report with her commentary “Rebuilding Trust: Why ‘Good Enough’ Insights Aren’t Good Enough Anymore.” In this year’s report, she explores the industry’s mounting trust challenges, the cracks forming in data quality and the role technology plays in restoring confidence in the insights we rely on. Laura was also invited to speak at the 2025 GRIT Forum, where contributors came together to address the rapid pace of change reshaping the research landscape and the evolving expectations for quality, speed and depth.

November 18, 2025

Product Updates

When AI Talks Back: Introducing Recollective’s Conversational Task

AI in Qualitative Research

Recollective's Conversational Task gives you the power of AI-moderated interviews in qualitative research. See how researchers can gather qual insights at scale.

November 3, 2025

Product Updates

Deep Conversations at Unprecedented Scale: Recollective’s New Conversation Task

AI in Qualitative Research

Your research doesn’t have to be limited by logistics, language or scale.

October 27, 2025

Guides

Ask AI Tips: Frameworks & Best Practices for Better Insights

AI in Qualitative Research

Join Tyler Sleeth to see how Ask AI turns raw qual data into organized, shareable insights — live walkthrough with time for your questions.

October 1, 2025

Product Updates

Connect Insights at Scale with Ask AI: MultiProject

Qualitative Data Analysis

Your research doesn’t live in silos—now your analysis doesn’t have to either.

October 13, 2025

Guides

The Sensitive-Topic Research Playbook: 3 Moves to Unlock Honest Insight

Qualitative Research Methods

Research on sensitive topics demands more than just asking thoughtful questions. It calls for empathy that puts participants first, a clear framework that guides each step and technology that safeguards people as rigorously as it safeguards data. Upwords Research’s Project Uplift, an in-depth study on why parents avoid talking to their kids about online sexual exploitation, shows how all three elements come together. Drawing on highlights from the webinar, the playbook below equips you to run tough, high-stakes studies with the same confidence.

August 26, 2025

Guides

Market Research Online Communities (MROCs): A Complete Guide to Building, Managing and Measuring Online Research Communities

Insight Communities (MROC)

A market research online community (MROC) delivers richer insights than traditional methods — at lower cost. Learn how to build, manage and measure an online research community, with real benchmarks.

June 25, 2026

Product Updates

Unlock the Power of Qual at Scale: Introducing Piping and Visibility Logic

Qualitative Research Methods

Piping and Visibility Logic are here—two powerful new features that make your Recollective studies more dynamic, personalized and scalable. Automate logic, tailor participant journeys and uncover richer insights with less effort.

June 23, 2025

Industry Insights

Digital Qual Isn’t a Replica—It’s a Reinvention

Qualitative Research Methods

Discover how digital qualitative research is being reimagined with AI-powered tools and flexible methodologies. Insights from the 2025 GRIT Report reveal a smarter, more inclusive future for qual.

June 25, 2025

Industry Insights

Insights and Energy from Quirk’s London 2025: A Human-Centered Look at the Future of Research

Qualitative Research Methods

This year’s Quirk’s London event buzzed with curiosity, conversation and a shared sense of momentum across the research community. From strategy to storytelling, from panels to hallway chats, one message was loud and clear: research engagement is evolving—and it’s more human than ever.

May 11, 2025

Industry Insights

Top 3 Challenges When Bringing Qual Research In-House

Qualitative Research Methods

As DIY qualitative research becomes increasingly accessible through intuitive platforms and AI advancements, organizations face distinct challenges in making the transition successfully.

June 2, 2025

Industry Insights

Afr(AI)d of What’s Ahead? Communities Are Future Proof

Insight Communities (MROC)

The research industry is at a crossroads. Artificial intelligence is transforming how we collect, analyze and act on insights. Yet, with this transformation comes a wave of uncertainty: Will AI amplify the risks of fraud and bad data? Can we trust the technology behind our insights? As Fortune 1000 brands, global enterprises and research agencies grapple with AI uncertainty, in-house insight teams face mounting pressure to deliver reliable, future-proof research at scale. One solution stands out as both a shield and a springboard: insight communities—the foundation for trustworthy, AI-enhanced research that global brands can confidently scale across markets.

December 9, 2025

Guides

How to Recruit the Right People for Your Research Community (and Keep Them Engaged)

Recruitment, Screening & Data Quality

Let’s face it—building a strong research community doesn’t start when your first activity goes live, it starts with the people. The right participants don’t just show up, they contribute meaningfully and stick around long-term. 

May 5, 2025

Product Updates

Breaking Language Barriers: Introducing Automatic Translations on Recollective

Global & Multilingual Research

Meaningful insights come from truly understanding your participants—no matter where they are or what language they speak. That’s why we’re thrilled to introduce Automatic Translations, a game-changing feature designed to make global research faster, more cost-effective and more inclusive than ever before.

September 7, 2025

Industry Insights

Adapting, Innovating and Future-Proofing Research: A Conversation with Philippa Wagner

Qualitative Research Methods

We spoke with Philippa Wagner, founder of PeoplePlacesSpaces, a research consultancy specializing in hospitality and design, about her people-first approach and forward-thinking methodology. She shares insights on her non-linear career journey, the origins of her consultancy and the lessons she’s learned in navigating change and fostering innovation.

February 6, 2025

Product Updates

Introducing Recollective Direct Assistance: A New Era of Support for Researchers

Qualitative Research Methods

At Recollective, we know how valuable your time is. You’re focused on delivering impactful insights, fostering participant engagement and ensuring seamless project execution. That’s why we’re thrilled to introduce Recollective Direct Assistance, a new tier of support designed to lighten your workload, streamline troubleshooting and enhance the overall research experience.

December 9, 2024

Industry Insights

Embracing AI in Everyday Life: A Path Forward - 2024 GRIT Business & Innovation Report 

AI in Qualitative Research

Laura Pulito, VP of Research at Recollective, is featured in the 2024 GreenBook GRIT Business & Innovation Report with her commentary on "Embracing AI in Everyday Life: A Path Forward.” Here, we share her insights from the GRIT Report and the balance between skepticism and optimism in the face of AI in qualitative research. Laura was also invited to speak at the GRIT Forum on November 19, 2024, which brought together several of the GRIT Report commentary contributors to discuss these industry trends.

December 10, 2024

Product Updates

Gamification comes to Recollective with new Incentives feature

Recruitment, Screening & Data Quality

Today we're releasing an incredible series of upgrades to the core Recollective platform. These upgrades are available to all customers and include: Incentives (points and levels) Action Log Web-Based Notifications Email Notification Digests Anonymous Access

May 27, 2014

Product Updates

Product Update: Time on Task Tracking & AI Questions Enhancements

Qualitative Research Methods

Explore Recollective’s new Time on Task Tracking and AI Questions V2 features, designed to help you track participant engagement and engage in a back-and-forth conversation with Recollective’s AI.

October 20, 2024

News

Celebrating the Winners of the Recollective Women in Technology Scholarship

Discover how Nidhi Rajeev Naik and Fatima Khair, the winners of the Recollective Women in Technology Scholarship, are paving the way for a more inclusive future in tech.

November 13, 2024

Technical Docs

Why Choose Recollective?

Qualitative Research Methods

In this article, we walk through the top reasons why you should consider using Recollective for your next online research project.

Technical Docs

Do-It-Together Communities

Insight Communities (MROC)

Packages for long-term and always-on managed insight communities

Technical Docs

Study Graphic Design Package

Qualitative Research Methods

Take your Recollective site to the next level by working with an implementation expert to fully brand and design your study space in record time.

Industry Insights

Moving Beyond Traditional Communities and Panels

Insight Communities (MROC)

Recollective's VP of Research Services, Laura Pulito, delves into this year's research trends with her commentary for the newest GRIT Report.

July 16, 2023

Technical Docs

Recollective Panelist Management

Recruitment, Screening & Data Quality

Recollective includes extensive panel management capabilities to onboard, screen, profile, segment and secure your panelists and their data

Guides

How To: Structuring Your Long-term Community

Insight Communities (MROC)

Learn about our 5 steps and top considerations when structuring your next long-term or ongoing community.

Technical Docs

Recollective and the CCPA

Security & Governance

The California Consumer Privacy Act (CCPA) became effective on January 1, 2020 and impacts market researchers operating in that state

Guides

Effective Research Guide Planning

Qualitative Research Methods

Before planning an online qualitative research project, we explain the top 10 things you need to consider - from recruitment to design and analysis.

Technical Docs

Recollective Brochure

Qualitative Research Methods

Recollective is an industry-leading research tool for conducting online qualitative studies and developing robust insight communities.

Technical Docs

Recollective for Enterprise

Qualitative Research Methods

Learn how Recollective helps some of the world's largest organizations make better business decisions by uncovering meaningful, qualitative insights.

Industry Insights

Debunking Online Qualitative Research Myths

Qualitative Research Methods

There are many great reasons to switch to online qualitative research. In this article, Recollective debunks the most common myths and misconceptions.

October 29, 2023

Technical Docs

Recollective Overview

Qualitative Research Methods

In this overview we introduce Recollective and how the platform helps researchers to reduce the time it takes to run online qualitative studies.

Technical Docs

Educational Teaching Licenses for Recollective

Qualitative Research Methods

At Recollective, we're committed to supporting excellence in education and offer a variety of not-for-profit licenses to educators and universities.

Technical Docs

Recollective for Independent Researchers

Qualitative Research Methods

Discover how independent researchers use Recollective to run online qual studies, reduce time and achieve better engagement - all while saving money.

Guides

How to Find Participants for Your Online Research Community

Recruitment, Screening & Data Quality

The four sources researchers use to recruit online community participants, with honest pros, cons and cost guidance for each.

April 6, 2026

Industry Insights

Why Online Makes Sense

Qualitative Research Methods

Online qualitative research has many advantages over traditional methods. Using Recollective, learn how to make the case to your customers to switch.

Technical Docs

Recollective for Agencies

Qualitative Research Methods

Discover how agency researchers using Recollective to run online qual studies regularly reduce time and achieve better engagement while saving money.

June 25, 2025

Technical Docs

Rapidly launch with a QuickStart

Qualitative Research Methods

QuickStarts provide extra support to program and launch your project. Trust our in-house Recollective experts to get your project into field faster.

Webinars

Mini Webinar - Zoomed In: Image Review

Qualitative Research Methods

Take a deep dive into Recollective's Image Review to showcase how you can streamline your research analysis and make reports more visually engaging.

Product Updates

Boosting Recollective Activity Socialization

Insight Communities (MROC)

Just last month we introduced Automated Video Transcription. Today we're happy to announce the next step in this area of Recollective, a fully interactive video transcript.

February 20, 2018

Industry Insights

A Ramius Reflection: IIR USA - The Market Research Event 2011 #TMRE

Qualitative Research Methods

Late last Wednesday night the Ramius team returned from Florida tired but excited about their trip. The TMRE conference exceeded all of our expectations.

November 14, 2011

Customer Stories

How Enov Uses Recollective to Capture the Insights That Can't Wait

AI in Qualitative Research

Enov, a French market research agency with over 12 years of online community expertise, uses Recollective's AI-moderated interviews to probe participants at the exact moment their feedback is most valuable — immediately after a real experience, in real time, across global markets. The result: richer in-the-moment insights, a substantial reduction in manual moderator workload and qualitative research that now scales to audience sizes that were previously impractical.

June 18, 2026

Customer Stories

How SH Residential Used Recollective to Drive Empathy and Innovation in Home Design

Concept Testing & Product Innovation

SH Residential used Recollective’s AI-driven and media-rich research to uncover hidden homeowner frustrations, improving design decisions. Insights from real-life experiences led to targeted improvements, enhancing customer satisfaction and internal collaboration while shaping future innovations.

Customer Stories

How Microsoft Scaled Qualitative Research with Recollective’s AI-Powered Platform

AI in Qualitative Research

As a global leader in innovation, Microsoft constantly seeks to stay ahead of customer needs and market trends. When faced with the challenge of understanding two distinct user groups—Copilot AI users and Xbox gamers—the Microsoft Insights + Research team realized their traditional approach to qualitative research wasn’t keeping pace.

Customer Stories

7th Sense

Qualitative Research Methods

7th Sense Research was able to save 65% on their costs and get studies into field faster using a multi-client annual Recollective license.

Customer Stories

C+R Research

Concept Testing & Product Innovation

A global Food Manufacturer was able to connect with consumers, spark innovation and develop new products by using an ongoing Recollective community.

Customer Stories

Cambridge University Press

Insight Communities (MROC)

Cambridge University Press built a 2000-person insight community using Recollective to drive innovation and strengthen consumer relationships.

Customer Stories

Experian voicesHUB

Insight Communities (MROC)

Read how Experian was able to double community membership and increase engagement by migrating their community to Recollective.

Customer Stories

STAGE 6IX Consulting

Qualitative Research Methods

Meaghan Willis, an independent moderator, successfully launched her own business by exclusively offering online qualitative powered by Recollective.

Customer Stories

Algonquin College MRBI Program

Qualitative Research Methods

Algonquin College provided students with a deeper understanding of online qualitative research by integrating Recollective into their curriculum.

Customer Stories

Horowitz Research: Print Publisher Rebranding

Brand Research

Recollective helped a traditional print publisher gather insights to complete a full rebranding and remain relevant to younger, digital consumers.

Customer Stories

Royal Bank of Canada

Brand Research

Learn how Recollective helped the Royal Bank of Canada differentiate themselves in an increasingly competitive banking industry.

Customer Stories

Spotify & YPulse

Consumer Insights & CPG

Read how Spotify gained a better understanding of Millennial and Gen Z listening habits by using Recollective to build a long-term insight community.

Customer Stories

Stage 6IX and General Mills

Consumer Insights & CPG

Discover how in just three days General Mills used Recollective to better understand the needs and evolving expectations of hotel guests at breakfast.

Customer Stories

Horowitz Research: Late Night TV

Customer Experience & Loyalty

How using real-time feedback in Recollective helped improve late-night television.

Customer Stories

Sparkler: Lockdown Unlocked

Insight Communities (MROC)

How Sparkler successfully launched an online community using Recollective to better understand the impacts of COVID-19 on people's everyday lives.

Customer Stories

Walnut Unlimited

Qualitative Research Methods

How replacing a multi-tool approach with Recollective’s comprehensive online platform has enabled Walnut Unlimited to streamline their projects.

Customer Stories

Starlight

Customer Experience & Loyalty

Insights gleaned by Recollective allowed Starlight to improve their service offerings and the lives of children with serious illnesses across the UK.

Customer Stories

Western Governor's University: From Phone Calls to Online Research

Qualitative Research Methods

How Western Governors University modernized their research methods to match their flexible environment with Recollective's online platform.

Customer Stories

Michaels

Qualitative Research Methods

When Michaels approached Recollective in September 2019, this partnership changed the collection of insights at the company.

Customer Stories

Purdie Pascoe

Qualitative Research Methods

When Purdie Pascoe decided to expand their online qualitative research offering to reach a broader audience, Recollective was their preferred platform

Customer Stories

Michigan State University

Qualitative Research Methods

MSU integrated Recollective into their curriculum, providing students with a comprehensive understanding of online qualitative research technology.

Technical Docs

Recollective AI FAQ

AI in Qualitative Research

Have questions about Recollective AI? This FAQ covers how it works, how your data is used and what features are available to support your qualitative research.

Technical Docs

Recollective Service Level Agreement

Security & Governance

Recollective's Service Level Agreement outlines uptime commitments, support response times and data protection standards. Review the full SLA terms here.

Technical Docs

Training & Services Options

Qualitative Research Methods

Explore Recollective's training and services options — from onboarding to advanced platform training. Find the right fit for your team's needs and timeline.

Technical Docs

Recollective Language Support

Global & Multilingual Research

Recollective supports 27 interface languages and video transcription in 58 languages. Review the complete list for your global research needs.

Technical Docs

Recollective Screenshots

Qualitative Research Methods

See Recollective in action. Browse platform screenshots covering discussion boards, video tasks, AI analysis and insight community management.

Technical Docs

Recollective Integration Options

Security & Governance

Recollective integrates with panels, survey tools and external platforms via SSO, webhooks and custom embedding. Explore all available integration options here.

Technical Docs

Recollective Log4Shell Vulnerability Statement

Security & Governance

Recollective's official statement on the Log4Shell vulnerability — outlining the steps taken to protect customer data and confirm platform security.

Technical Docs

Recollective Security & Privacy Overview

Security & Governance

Learn about Recollective's infrastructure security, application security, data privacy controls and business process.

News

Recollective Unveils A Breakthrough in Scalable Qualitative Research: The Conversation Task

AI in Qualitative Research

Recollective's Conversation Task lets an AI moderator engage thousands of participants in personal, simultaneous conversations — in any language.

October 28, 2025

News

Notice of Change to Sub-processors

Security & Governance

Recollective has updated its sub-processor list. Zilliz will provide vector database cloud services effective May 2025. See the change details and contact information.

May 21, 2025

News

Recollective Expands into APAC with New Australian Office

Global & Multilingual Research

Recollective is expanding into the Asia-Pacific region with a new office in Australia to support growing demand, improve local customer service, and strengthen its global presence in qualitative research and community-powered insights.

February 18, 2025