Customer Experience & Loyalty

Guides

5 Tips and Tricks for Making Your First Online Qualitative Study a Success

Qualitative Research Methods

Learn about our top research tips for making your next online qualitative study a success. From developing a thorough research guide to creating an engaging experience for participants, we breakdown our top 5 tips to kick-start your next qual project.

October 14, 2021

Guides

7 keys to a successful qualitative research project

Qualitative Research Methods

These strategies will help you build successful communities and deliver rich customer insights quickly.

July 31, 2024

Guides

4 Ways To Elevate Your Research Using Recollective’s Home Page

Insight Communities (MROC)

The Recollective Home Page is the initial study destination for participants, researchers and client observers and gives helps you engage participants in your online qualitative research from day one. Here are 4 key areas to keep in mind when designing your next Home Page.

March 30, 2023

News

A New Opportunity

With some slight pokes and a prod or two from our online marketing, the volume of inquiries has grown over the last 6 months. What does that mean? Well, we think our experience of online community and software development provide an opportunity to do something rather special in the marketing research and customer insights space. That something begins with a new product called Recollective.

August 29, 2011

Industry Insights

A Shift to Longer Duration, Online Research Communities

Insight Communities (MROC)

Just before the new year, Ramius quietly celebrated the first anniversary of our Recollective software’s commercial launch. We’ve seen a shift over this first year in project size. We initially found a typical study involved approximately 50 participants and most often lasted for one or two weeks. As the year progressed, the typical number of participants remained at a similar level but we found the study duration extended to one month or longer.

February 10, 2013

Product Updates

Announcement: Recollective Activity and Discussion Library

Qualitative Research Methods

Whether you are an experienced online researcher or launching an online project for the first time, it can be a challenge to know how to setup or design your project to optimize results and engagement. Even if you have used Recollective in the past, there might be times when you need inspiration or want to try something new. That’s why we created Recollective’s Activity Library!

September 1, 2020

Product Updates

Announcement: Do-It-Together Communities

Insight Communities (MROC)

Recollective is excited to announce our Do-It-Together (DIT) community packages for long-term and always-on insight communities. These packages are designed to help ensure your long-term research community is a success by providing all the technology and service support you need.

August 24, 2021

Product Updates

Arabic Support in Recollective

Global & Multilingual Research

Like most other Semitic languages, Arabic is written from right-to-left. For this reason, it's often not included in various software platforms due to the difficulty of properly adjusting the user interface to a complete right-to-left orientation. Ramius took on this ambitious project and is now proud to announce the availability of Arabic for the Recollective platform.

January 20, 2016

News

The Week Ahead: AMA Research and Strategy Summit + Ramius Webinar

A shout-out to the folks attending the American Marketing Association's Research and Strategy Summit in Orlando, Florida this week! Coincidentally, Ramius is sponsoring an AMA webcast following the conclusion of the Summit.

September 11, 2011

Guides

Activity Design, Pacing and Length

Qualitative Research Methods

With research, you’re constantly living by the mantra of using the right tool for the job in an effort to gain understanding on topics and people of interest. Although every research community is as idiosyncratic as the people it’s composed of, there are always some key considerations that arise surrounding design.

July 18, 2019

Product Updates

Announcement: Recollective Certification

Qualitative Research Methods

Whether you’re an experienced online researcher familiar with Recollective or new to the industry and online platforms, Recollective certification is the quickest and most assured way to take your capabilities to the next level.

May 3, 2020

Guides

Best Practices: Building a Recollective Home Page

Insight Communities (MROC)

In today’s blog, we’ll be providing you with some examples of how to organize your research community to improve participant engagement through the use of a Recollective study Home Page.

August 14, 2019

Product Updates

Recollective Release - April 2013

Qualitative Research Methods

Coming hard on the heels of the last release in March, we pushed live a huge set of upgrades and addressed a number of minor fixes in this latest release. The purpose is to strengthen and really streamline user experience - for both the participant and moderators - in advance of some great advances planned for May and the summer.

April 28, 2013

Product Updates

Announcement: Recollective Task Type Library

Qualitative Research Methods

As a researcher, it can feel overwhelming when you're using a new tool or method for the first time. Whether you're transitioning your in-person research to an online format or want to leverage the benefits that online communities have to offer - creating an activity guide for the first time can be a challenge.

April 19, 2020

Guides

Best Practices: Conducting Online Qual Research

Qualitative Research Methods

Do you have an overwhelming sense of feeling lost, confused or are anxious about the research? Rather than succumbing to these doubts, we are here to help. Recollective can give you the confidence and support you need to advance your research and to help your work to be structured, focused and successful.

August 5, 2020

Industry Insights

Bias In Research Communities

Insight Communities (MROC)

Research communities provide a new degree of control over participant engagement and collaboration and, in turn, biases. This depth of control was previously unavailable with traditional methods such as focus groups or surveys. A researcher now has the opportunity to harness the influence of bias in a more decisive way to shape the development of each respondent's thought process.

August 12, 2015

Webinars

Better Product Testing with Online Communities

Concept Testing & Product Innovation

We recently had the pleasure of showcasing how Recollective can be used to get deeper insights from product testing as part of Insight Platforms’ Innovation Insight Summit.

October 31, 2023

Guides

Certification FAQ

Qualitative Research Methods

Earlier this week we hosted a webinar introducing the program. As part of the session, we included a Q&A to address any additional questions from the audience. There was some great feedback and wanted to follow up with a list of frequently asked questions to provide clarity around the Recollective Certification program.

June 29, 2020

Webinars

Customer Insight Communities to Support Real-Time Decision Making (webinar recording)

Insight Communities (MROC)

Opening a conversation with participants generates goodwill and emotional generosity. This is not a new idea, but it does leave us with the question, under what circumstances can these feelings and responses be optimized? Under what circumstances can we cultivate brand loyalty, a sense of ownership, and personal identification during the research process?

November 1, 2015

Industry Insights

Combining the Power of Human Insights and Artificial Intelligence

AI in Qualitative Research

Artificial Intelligence will revolutionize the research process, streamlining time-consuming tasks and freeing up valuable time for deeper analysis and informed decision-making. As AI technology advances, researchers will have access to powerful tools that can analyze vast amounts of data and output valuable insights at lightning speed.

February 20, 2023

Industry Insights

Blink Insight's Recollective Journey

Qualitative Research Methods

Earlier this year, Ramius had the opportunity to meet with students of Algonquin College's Marketing and Business Intelligence Research Program (MBIR). Soon after our visit, two of the students developed an idea for a summer research project. They established their own consultancy and named it Blink Insight.

August 2, 2012

Product Updates

Chinese Language Arrives!

Global & Multilingual Research

So many of our customers are using Recollective in global projects, that we get requests for new languages every week. Chinese has been perhaps the most requested language recently. So, as part of the ongoing effort to localize Recollective into popular languages, we're really delighted to confirm that the platform now fully supports Simplified Chinese.

May 29, 2014

News

Dash MR Joins Recollective’s Certified Expert Partner Group

From comprehensive survey programming, to multi-quality checks, it was clear that Dash MR’s simple, yet full-service approach to data collection would make them the perfect candidates for Recollective’s Expert Partner certification.

September 6, 2023

Product Updates

December Recollective Release - Interactive Word Clouds!

Qualitative Data Analysis

Christmas has come early to Recollective. Launched late on Friday 13th Dec, we've rolled out a huge release which introduces interactive word clouds, full text keyword searching and a brand new rich text editor.

December 15, 2013

Webinars

Best Practices for Creating a Safe and Comfortable Online Research Environment

Qualitative Research Methods

In this short, ~25 minute webinar, our VP of Research Services outlines 5 steps to consider when designing an online qualitative study in order to build trust with your participants and create a safe space to share using Recollective’s innovative technology.

September 21, 2022

Product Updates

Engaging Your Participants Asynchronously vs. In Realtime

Qualitative Research Methods

Recollective has released another exciting update to benefit customers collecting video from participants. Now, without any video editing software, administrators can download automatically generated video clips created directly from excerpts on video transcripts.

August 28, 2017

Product Updates

Enhanced Security Features

Security & Governance

With a long history of building enterprise-grade software, we’ve drawn on our experience to extend Recollective functionality to protect the integrity of all user accounts.

August 28, 2014

Industry Insights

Communities: The Key to Strategic Research in The Covid-Era?

Insight Communities (MROC)

Online Research Communities have been growing in importance as a central pillar of an effective research strategy for many years due to the benefits they unlock: centralized research management, ongoing engagement with important constituencies, flexibility of methodology deployment, and ROI to name just a few.

November 17, 2020

Product Updates

Product Update: Enterprise Identity Providers

Security & Governance

Recollective now integrates with multiple enterprise-grade identity providers including Okta, OpenID Connect and Google Workspace. Social integrations with Google and Facebook have also been greatly improved.

September 28, 2021

News

FGI Research & Analytics partners with Ramius and Recollective

Ramius Corporation (www.ramius.net) announced today that FGI Research & Analytics (www.fgiresearch.com) has chosen the Recollective Professional platform to power their SmartSpace Market Research Online Community (MROC) offering.

October 28, 2014

Product Updates

February Recollective Release - Multimedia Tasks

Qualitative Research Methods

We're always seeking new ways to make the platform more flexible for research and so this month we are really proud to release a new task type: Multimedia.

February 25, 2014

Industry Insights

Engaged Research

Qualitative Research Methods

This is the first in a short series of blog posts on the subject of Engaged Research. We’re starting with “Why is engagement important?” and “How to better engage participants?”.

May 23, 2013

Webinars

Fireside Chat: How Children's Theatre of Charlotte is bouncing back with online community insights

Customer Experience & Loyalty

As a sponsor of the 2023 Qually Award, Recollective had the pleasure of co-hosting a fireside chat with the QRCA and award winner Lightbeam Communications to discuss this year’s pro-bono qualitative research project with Children's Theatre of Charlotte (CTC).

September 28, 2023

Webinars

Mini Webinar - Zoomed In: Fill the Blanks

Qualitative Research Methods

Learn how to creatively use the Fill the Blanks Task Type across a variety of different online research applications.

April 5, 2023

Industry Insights

Gain Competitive Advantage by Doing it Yourself

Qualitative Research Methods

With DIY (do-it-yourself) a trending theme among many conferences we have attended this year, not to mention the new and emerging DIY technologies appearing for online research, it’s not surprising that companies are beginning to ask, “what happens when non-researchers collect and analyze data for their own organizations?”

November 11, 2012

Industry Insights

Five Questions With Gen Lamorie-Wallace of Phase 5

Qualitative Research Methods

Following her presentation Lessons Learned When Adapting Technology Platforms for Qualitative Research at the recent MRIA QRD Conference, we had a chance to talk to Gen Lamorie-Wallace about the forces that are transforming consumer culture and the opportunities for businesses and MR.

March 12, 2012

News

From Implementation to Administration

Our Admin team lead, Erin, talks about her upward mobility and career journey, and more about her #LifeatRecollective.

June 1, 2022

Product Updates

In Detail: Grid Task Type

Qualitative Research Methods

Recollective received another major update and it includes several important features that ensure Recollective remains the best online marketing research platform. This post covers in greater detail the new Grid task type.

December 2, 2014

Product Updates

Home Sweet Home

Insight Communities (MROC)

Last year, the new Home tab in Recollective took over for the "Study Overview". The Home page features a modular layout made up of "cards" that provide tremendous freedom to personalize the page. In the recent December 2016 update to Recollective, we made the Home page much more sweet with a trio of dynamic cards: Activities Card, Discussions Card, and People Card.

February 8, 2017

Webinars

Fireside Chat: 2022 GRIT Report Q&A with Leonard Murphy of GreenBook

Qualitative Research Methods

During this fireside chat, Lenny walked us through key highlights from the newest GRIT Report and touched on some qualitative trends to keep our eyes on moving forward.

February 17, 2022

News

GfK selects Ramius’ Recollective Insights Platform

GfK selects Ramius’ Recollective as its qualitative community insights platform globally.

February 10, 2015

Industry Insights

What the Latest GRIT Report Really Means for Qualitative Research Teams

Qualitative Research Methods

The tumultuous events of 2020 forced significant changes to how research is conducted, especially the shift from in-person qualitative to online qualitative methodologies. In this fireside chat recap, Lenny Murphy of GreenBook goes beyond the GRIT Report to discuss implications for insights organizations on this profound shift to online qual.

February 16, 2021

Customer Stories

How Recollective Used Their Platform to Engage Employees in Defining Powerful Core Values

Insight Communities (MROC)

For many years at Recollective, a small group of dedicated individuals worked alongside the company founders, wearing many hats and solely focused on getting things done. There was no time to think about company culture or to define core values.

June 26, 2023

Product Updates

Product Update: Highlight Reels

Qualitative Data Analysis

Effortlessly generate beautiful highlight reel videos with smooth cross-fade transitions and dynamic text overlays.

November 10, 2022

Webinars

How Madewell Found the Perfect Fit Through Communities: A Fireside Chat with Madewell and PA Consulting

Insight Communities (MROC)

We discuss how Madewell and PA Consulting’s collaborative approach enabled Madewell to expand their research and uncover more meaningful insights using Recollective’s innovative technology.

August 7, 2023

Guides

How to: Building a Concept Testing Activity

Concept Testing & Product Innovation

Concept testing has always been a crucial step in the process of bringing any new product or idea to market. All of the time and money spent on development can be completely wasted if it turns out that your intended market has no interest in what you have developed. This is where concept testing comes into play.

June 25, 2019

Guides

How to Adapt Online Research to Support Low-Tech Populations

Qualitative Research Methods

Curating online studies for low-tech populations can be easy with Recollective's customizable features. Here are some tips to help you navigate the process smoothly.

September 10, 2024

Guides

How to: Building a shop-along activity

Consumer Insights & CPG

Shop-alongs capture purchase behavior as it happens. Learn how to design online and in-store shop-along activities — from setup to analysis.

April 7, 2026

Guides

How to: Collaging in Recollective

Qualitative Research Methods

In this article, we will cover three different Recollective Task types that you can use for collaging and provide considerations to help you decide which one would work best in different use case scenarios.

November 2, 2021

Webinars

Mini Webinar - Homework Assignments

Qualitative Research Methods

Learn how to design and execute engaging homework assignments using Recollective with our latest mini webinar.

January 24, 2023

Guides

How to: Build and effectively use journal / diary activities

Qualitative Research Methods

While Standard Activities are great for capturing targeted feedback on a particular subject, Journal Activities provide the opportunity to gather perceptions and experiences over time, rather than in isolation. In this article, we will focus on the benefits of leveraging Journal Activities!

June 2, 2020

Guides

How to: Create an Ideation Board using a Feedback Stage

Concept Testing & Product Innovation

Co-creation is a great way to inspire creativity and collaboration with target audiences in order to enhance existing ideas or develop new ones. Within Recollective's platform, there are a variety of tools that researchers can leverage to construct an ideation study through live sessions or asynchronous engagements.

April 13, 2021

Guides

How to Create a Safe and Comfortable Online Environment

Qualitative Research Methods

Learn about the online qualitative tools available within Recollective to customize participant engagement and overall platform experience. Find out how to use these tools to create a comfortable environment and safe space that is conducive to sharing.

October 19, 2021

Guides

How to: Design a Study for Socialization

Insight Communities (MROC)

How you design your study will shape how your participants are able to interact with one another, and how you moderate it will shape the volume and quality of those interactions. In this blog post, you will learn how to leverage some key features within Recollective to boost engagement in a social study.

January 21, 2020

Guides

How to: Rating in Recollective

Qualitative Research Methods

In this article, we’ll provide an overview of three different Task type options researchers have when setting up rating questions within Recollective. Learn about the Poll, Grid and Fill in the Blanks methods and what you can expect in terms of data outputs for your research analysis. We’ll provide considerations to help you decide which one would work best in different use case scenarios.

September 15, 2021

Guides

How To: Video IDI Scheduling

Qualitative Research Methods

Over the coming weeks, we'll be diving into an in-depth, multi-part series of blogs that take a look at our exciting 1 on 1 and group video interview tools! In today's blog, we'll be looking at how Recollective eliminates one of the biggest annoyances when it comes to organizing live online focus groups: Scheduling individual interviews!

May 12, 2020

Guides

How to: Leverage Recollective for UX

Qualitative Research Methods

As part of our "How to" series,this article will cover four different Recollective Task Types that you can use to meet various User Experience (UX) Testing needs.

December 8, 2021

Guides

How To: Onboarding your Participants

Recruitment, Screening & Data Quality

Whether you’re using a recruiter, getting people from a panel, transitioning an existing community population or drawing from social media, you’ll want to get your participants onboarded in the best way possible for your situation.

November 19, 2019

Guides

How to: Excerpting and Coding Responses

Qualitative Data Analysis

Saving time, streamlining analysis, and supplementing output! Learn how the Excerpt tool within Recollective allows you to quickly and easily save and code key themes.

August 6, 2019

Guides

How to: Ranking in Recollective

Qualitative Research Methods

Recollective is a highly customizable platform, which means there is almost always more than one way to accomplish your goals when setting up your research project. In this article, we’ll cover different ranking method options within Recollective and provide considerations to help you decide which one would work best in different use case scenarios.

May 18, 2021

News

Hump Day Weekly Round-Up -- 30/11

Recently, we formalized a weekly lunch meeting that we have dubbed our Weekly Hump Day Roundup. We find it’s a fun way to set a regular time during our work week and keep up-to-date with what’s going on around us.

November 29, 2011

Guides

How To: Video Focus Groups

Qualitative Research Methods

Below you will find some tips, tricks and best practices to consider when running a live session using Recollective. Some of these may seem very obvious, but others could be something that you may overlook. Here are a few of the most common ones!

July 28, 2020

Guides

How To: Video IDI Prepared Items

Qualitative Research Methods

Continuing our multi-part blog series around Video Chat, this article will be taking a further look into additional improvements that you can and should take advantage of as a researcher. More specifically, we will be taking a look at the Prepared Content tool!

May 19, 2020

Customer Stories

Innovation In A Box: Recollective Case Study

Concept Testing & Product Innovation

We're delighted to have Brent Schmidt, CEO of Strategic Fuel, contribute to our blog this month and share his case study of their very first Recollective-based project.

June 21, 2016

Guides

Improving Data Quality in Insight Communities

Recruitment, Screening & Data Quality

In any insight community, it’s reasonable to expect some amount of vaguely worded responses or failure to address the research question. While fear of not collecting enough ”good data” is often quickly forgotten when the output produced by these communities is analyzed, there are certain approaches you should take to minimize poor responses.

June 10, 2013

Product Updates

Inflows: recruiting, screening and balancing in Recollective

Recruitment, Screening & Data Quality

As some of our customers and partners might be aware, the vision for Recollective has always been to satisfy the entire end-to-end experience of building and running an online insight community. Our goal is to deliver everything you need - from recruiting to launch, moderation to incentive management - within the application. A huge part of that vision was completed and released this month: Recollective Inflows.

April 7, 2014

Industry Insights

Keep Qual Human

Qualitative Research Methods

It was Recollective’s first time attending since 2016 and we were delighted to be able to spend time with current customers and meet other researchers from a wide variety of backgrounds. Being able to connect in person and learn about their needs and challenges was tremendously beneficial as we continue to evolve Recollective to support the industry.

February 4, 2020

Product Updates

Live Screen Sharing

Qualitative Research Methods

Recollective's new "Live Video Interviews" activity type now supports real-time screen sharing by both hosts and participants.

April 7, 2020

Webinars

Mini Webinar - Zoomed In: Prompt Task

Qualitative Research Methods

In today's session, we take a deep dive into Recollective's Prompt Task to showcase a few different ways you can creatively use this Task Type across a variety of different research applications.

July 9, 2023

News

Leading European insights company Blauw Research chooses Recollective to expand the scope of its online research

Ramius Corporation announced today that Blauw Research has chosen Recollective as one of their preferred platforms to power online research communities and has entered into a strategic partnership agreement to grow its presence across Europe.

May 5, 2014

Product Updates

Did we forget to @mention this new feature?

Insight Communities (MROC)

At the heart of every Recollective study is a community of participants that have the opportunity to share and discuss their insights. We've recently enhanced the ability for that community to engage one another by allowing individuals and groups to be directly mentioned ... "Isn't that awesome @everyone?"

September 5, 2018

News

Lenny Murphy Joins Ramius' Recollective Advisory Board

Market research industry luminary Leonard Murphy joins Recollective Advisory Board at Ramius Corporation.

March 2, 2015

Guides

Long-term Research Communities

Insight Communities (MROC)

Research communities are now a tried and true methodology; proven to be a flexible and efficient way to conduct qualitative research and get closer to customers. That said, short-term and long-term communities are different animals and need to be treated as such. This short blog post is meant to give you a little guidance when thinking about and planning your long-term research communities.

November 13, 2016

Webinars

Mini Session - Zoomed In: Video Review

Qualitative Research Methods

During this session, we take a deep dive into Recollective's Video Review to showcase 5 different ways you can use this Task Type to accomplish very different things.

December 1, 2021

Webinars

Mini Session - Zoomed In: Sort and Rank

Qualitative Research Methods

In this mini session, we'll take a deep dive into Recollective's Sort and Rank Task to showcase 5 different ways you can creatively use this Task Type across a variety of different research applications.

January 25, 2022

Webinars

Q&A: Long-Term Communities Panel Discussion

Insight Communities (MROC)

Learn more from our panel discussion on long-term insight communities as we follow-up with our answers to questions that were asked during the live session. Since these are questions we frequently get from our clients and customers on insight communities, we wanted to share our responses on a broader scale so everyone could benefit.

June 15, 2021

Webinars

Mini Session - Zoomed In: Grid

Qualitative Research Methods

In the latest addition to our Zoomed In series, we take a deep dive into Recollective's Grid Task to showcase 5 different ways you can creatively use this Task Type.

March 23, 2022

Industry Insights

Mitigating Fraud in Online Qualitative Research

Recruitment, Screening & Data Quality

Recently, the QRCA invited our CTO Phil Dame to partake in a panel discussion centered on a burgeoning issue that plagues our industry: the rise of deceitful participants and false responses in online market research. Phil offered his additional perspectives on how technology and market researchers can work together to combat the issue at hand.

October 17, 2023

News

My Beginnings at Recollective

One of our Customer Support Specialists, Tiana Nguyen, talks about her experience as a new grad, and her #LifeatRecollective so far.

February 1, 2022

Product Updates

New Activity Guidance Options

Qualitative Research Methods

We recently released a new Study Setting that provides administrators with better control over the automated guidance that helps participants find and return to activities in a study. This guidance system can now be simplified or completely disabled.

January 22, 2015

News

Upcoming: The MRIA's 2012 Qualitative Research Division Conference

This Friday, February 24th, I am looking forward to traveling to Toronto to attend the MRIA's annual QRD (Qualitative Research Division) event:

February 20, 2012

News

Upcoming: Multicultural Media for Multicultural America Forum

For Americans and Canadians, multicultural consumers are a rapidly growing demographic. Understanding the social lives of such consumers -- their values, beliefs, habits and preferences -- is of great importance to brands and their marketers. An annual day-long event called the Multicultural Media for Multicultural America Forum will explore this demographic.

March 1, 2012

Product Updates

New Design. New Opportunities.

Qualitative Research Methods

All Recollective customers are now running the updated interface we announced on April 15th. This new look is a dramatic, and yet completely natural, evolution of the Recollective experience.

June 13, 2015

Product Updates

New Audio Recording Task Type

Qualitative Research Methods

Introducing the new Audio Recording Task by Recollective. Now you can capture participants' thoughts and emotions in their own voice for a nuanced understanding that you simply can't get through written responses.

July 24, 2023

Product Updates

New Image Review Zoom

Qualitative Research Methods

We recently updated the Image Review task type to support very large and highly detailed images by allowing participants to quickly zoom in and out as needed.

March 16, 2015

News

Our New Website and New Corporate Name!

Today we’re launching a new website - and we’re changing our corporate name from Ramius Corporation to Recollective Inc.

September 30, 2019

Product Updates

New Video Review Task Type

Qualitative Research Methods

Following the Recollective release in August 2017, you now have a choice of engaging your participants using not just the standard asynchronous Activities over the course of days, weeks, month or years but also in Realtime via text-based focus groups. Both methodologies present their own distinct advantages and when deployed together, achieve a unique synergy.

January 16, 2018

Industry Insights

My New Favourite Question

Recruitment, Screening & Data Quality

Striking the right balance between workload and incentive is difficult. When I’m working with a team that’s new to research communities I can, understandably, expect to hear at least one question dealing with this dilemma. More recently though, I was struck by a simple solution implemented by a new client. In retrospect, this solution seems almost intuitive -- just ask the participants if everything has been reasonable or fair so far.

February 17, 2016

Product Updates

New Language Support and Payment Portal

Global & Multilingual Research

Each year we have the pleasure of presenting a webinar to the American Marketing Association. Last week we delivered a session on "Customer Insight Communities to Support Real-Time Decision Making".

November 1, 2015

Webinars

Online Qualitative Research Best Practices Webinar

Brand Research

We recently delivered a free webinar on the subject of brand engagement, specifically to discuss the topic of online qualitative research best practices. Joining Ramius on the webinar was Luke Cahill, Managing Principal at REAL Insight who are doing some fantastic, innovative research using Recollective.

January 28, 2015

Industry Insights

Online Qualitative @SCALE

Qualitative Research Methods

In today’s insights landscape, where researchers and organizations are trying to understand human behaviour and experiences at a level of scale and efficiency, technology offers the best approach to get at the why behind the what and derive understanding from experiential landscapes.

July 30, 2019

Product Updates

Product Update: Improved Image Reviews

Security & Governance

Very soon, Europe's data protection rules will undergo their biggest changes in two decades. The European General Data Protection Regulation (GDPR), which will come into force on May 25, 2018, will impact how researchers collect and store personal data from European citizens.

July 2, 2018

Industry Insights

The Power of the Platform – getting closer to your clients

Insight Communities (MROC)

This post is from Dr. Nick Anderson, a psychologist at Dr-Groks, who has spent his career helping brands all over the world to understand the complexity and apparent irrationality of their consumers and apply sound psychological principles to create impactful product design and communications.

July 10, 2016

Product Updates

Live Video Interviews

Qualitative Research Methods

Introducing a new and powerful in-depth interview (IDI) solution with participant self-scheduling, high-definition live video, a virtual backroom, cloud-based recording, automated transcripts and more.

March 11, 2020

Product Updates

Product Update: Agreements

Insight Communities (MROC)

Recollective presents participants with numerous opportunities to collaborate and connect as a community. Primarily, this collaboration takes place within either Discussion Topics or Activity Response Streams. While participants are quick to collaborate within Discussions, the social features available for Activities are sometimes overlooked by both researchers and community participants.

May 3, 2018

Guides

Online Research Communities: Common Design Elements

Insight Communities (MROC)

Explore emerging and commonly executed community design elements and discover how to better position your research bids.

June 29, 2025

Product Updates

Product Update: Automatic Video Clipping

Qualitative Data Analysis

One key component of traditional ethnographic research is field-based data collection that prioritizes observation over direct questioning. Observation allows the researcher to contextualize the gaps between what people say versus what they actually do. A research community however, removes the researcher from the field and relies on the community interface to collect data for them.

February 21, 2018

Product Updates

Product Update: June 2021

Qualitative Research Methods

This release includes many improvements to Live Activities, data summaries, transcripts and more.

July 5, 2021

Webinars

Mini Webinar - Zoomed In: Photo Task

Qualitative Research Methods

In today's session, we take a closer look into Recollective's Photo Task to showcase a few different ways you can creatively use this Task Type across a variety of different research applications.

May 10, 2023

Product Updates

Product Update: Live Group Chat with Video

Qualitative Research Methods

Live Group Chats just got a lot more personal with live video. Schedule and record real-time video discussions with up to 25 participants while having your clients observe in a virtual backroom.

June 6, 2020

Customer Stories

How Enov Uses Recollective to Capture the Insights That Can't Wait

AI in Qualitative Research

Enov, a French market research agency with over 12 years of online community expertise, uses Recollective's AI-moderated interviews to probe participants at the exact moment their feedback is most valuable — immediately after a real experience, in real time, across global markets. The result: richer in-the-moment insights, a substantial reduction in manual moderator workload and qualitative research that now scales to audience sizes that were previously impractical.

June 18, 2026

Customer Stories

How SH Residential Used Recollective to Drive Empathy and Innovation in Home Design

Concept Testing & Product Innovation

SH Residential used Recollective’s AI-driven and media-rich research to uncover hidden homeowner frustrations, improving design decisions. Insights from real-life experiences led to targeted improvements, enhancing customer satisfaction and internal collaboration while shaping future innovations.

Customer Stories

How Microsoft Scaled Qualitative Research with Recollective’s AI-Powered Platform

AI in Qualitative Research

As a global leader in innovation, Microsoft constantly seeks to stay ahead of customer needs and market trends. When faced with the challenge of understanding two distinct user groups—Copilot AI users and Xbox gamers—the Microsoft Insights + Research team realized their traditional approach to qualitative research wasn’t keeping pace.

Customer Stories

7th Sense

Qualitative Research Methods

7th Sense Research was able to save 65% on their costs and get studies into field faster using a multi-client annual Recollective license.

Customer Stories

C+R Research

Concept Testing & Product Innovation

A global Food Manufacturer was able to connect with consumers, spark innovation and develop new products by using an ongoing Recollective community.

Customer Stories

Cambridge University Press

Insight Communities (MROC)

Cambridge University Press built a 2000-person insight community using Recollective to drive innovation and strengthen consumer relationships.

Customer Stories

Experian voicesHUB

Insight Communities (MROC)

Read how Experian was able to double community membership and increase engagement by migrating their community to Recollective.

Customer Stories

STAGE 6IX Consulting

Qualitative Research Methods

Meaghan Willis, an independent moderator, successfully launched her own business by exclusively offering online qualitative powered by Recollective.

Customer Stories

Algonquin College MRBI Program

Qualitative Research Methods

Algonquin College provided students with a deeper understanding of online qualitative research by integrating Recollective into their curriculum.

Customer Stories

Horowitz Research: Print Publisher Rebranding

Brand Research

Recollective helped a traditional print publisher gather insights to complete a full rebranding and remain relevant to younger, digital consumers.

Customer Stories

Royal Bank of Canada

Brand Research

Learn how Recollective helped the Royal Bank of Canada differentiate themselves in an increasingly competitive banking industry.

Customer Stories

Spotify & YPulse

Consumer Insights & CPG

Read how Spotify gained a better understanding of Millennial and Gen Z listening habits by using Recollective to build a long-term insight community.

Customer Stories

Stage 6IX and General Mills

Consumer Insights & CPG

Discover how in just three days General Mills used Recollective to better understand the needs and evolving expectations of hotel guests at breakfast.

Customer Stories

Horowitz Research: Late Night TV

Customer Experience & Loyalty

How using real-time feedback in Recollective helped improve late-night television.

Customer Stories

Sparkler: Lockdown Unlocked

Insight Communities (MROC)

How Sparkler successfully launched an online community using Recollective to better understand the impacts of COVID-19 on people's everyday lives.

Customer Stories

Walnut Unlimited

Qualitative Research Methods

How replacing a multi-tool approach with Recollective’s comprehensive online platform has enabled Walnut Unlimited to streamline their projects.

Customer Stories

Starlight

Customer Experience & Loyalty

Insights gleaned by Recollective allowed Starlight to improve their service offerings and the lives of children with serious illnesses across the UK.

Customer Stories

Western Governor's University: From Phone Calls to Online Research

Qualitative Research Methods

How Western Governors University modernized their research methods to match their flexible environment with Recollective's online platform.

Customer Stories

Michaels

Qualitative Research Methods

When Michaels approached Recollective in September 2019, this partnership changed the collection of insights at the company.

Customer Stories

Purdie Pascoe

Qualitative Research Methods

When Purdie Pascoe decided to expand their online qualitative research offering to reach a broader audience, Recollective was their preferred platform

Customer Stories

Michigan State University

Qualitative Research Methods

MSU integrated Recollective into their curriculum, providing students with a comprehensive understanding of online qualitative research technology.

Technical Docs

Recollective AI FAQ

AI in Qualitative Research

Have questions about Recollective AI? This FAQ covers how it works, how your data is used and what features are available to support your qualitative research.

Technical Docs

Recollective Service Level Agreement

Security & Governance

Recollective's Service Level Agreement outlines uptime commitments, support response times and data protection standards. Review the full SLA terms here.

Technical Docs

Training & Services Options

Qualitative Research Methods

Explore Recollective's training and services options — from onboarding to advanced platform training. Find the right fit for your team's needs and timeline.

Technical Docs

Recollective Language Support

Global & Multilingual Research

Recollective supports 27 interface languages and video transcription in 58 languages. Review the complete list for your global research needs.

Technical Docs

Recollective Screenshots

Qualitative Research Methods

See Recollective in action. Browse platform screenshots covering discussion boards, video tasks, AI analysis and insight community management.

Technical Docs

Recollective Integration Options

Security & Governance

Recollective integrates with panels, survey tools and external platforms via SSO, webhooks and custom embedding. Explore all available integration options here.

Technical Docs

Recollective Log4Shell Vulnerability Statement

Security & Governance

Recollective's official statement on the Log4Shell vulnerability — outlining the steps taken to protect customer data and confirm platform security.

Technical Docs

Recollective Security & Privacy Overview

Security & Governance

Learn about Recollective's infrastructure security, application security, data privacy controls and business process.

News

Recollective Unveils A Breakthrough in Scalable Qualitative Research: The Conversation Task

AI in Qualitative Research

Recollective's Conversation Task lets an AI moderator engage thousands of participants in personal, simultaneous conversations — in any language.

October 28, 2025

News

Notice of Change to Sub-processors

Security & Governance

Recollective has updated its sub-processor list. Zilliz will provide vector database cloud services effective May 2025. See the change details and contact information.

May 21, 2025

News

Recollective Expands into APAC with New Australian Office

Global & Multilingual Research

Recollective is expanding into the Asia-Pacific region with a new office in Australia to support growing demand, improve local customer service, and strengthen its global presence in qualitative research and community-powered insights.

February 18, 2025