Better Product Testing with Online Communities

We recently had the pleasure of showcasing how Recollective can be used to get deeper insights from product testing as part of Insight Platforms’ Innovation Insight Summit.

Within the presentation, our VP of Research Services, Laura Pulito, highlights how the platform can be leveraged to better understand how users engage with products and services in their day-to-day lives.  As part of this, she demonstrates how Recollective’s suite of customizable features can help you conduct smarter product testing and in-home usage tests (IHUTs) that:

• Showcase real-world usage in a natural environment
• Capture immersive, contextual insight from consumers through video, image, text and more
• Generate meaningful insights by capturing in-the-moment experiences
• Provide an accurate representation of usage over time through diary or journal-based feedback
• Increase engagement by creating an all-in-one, multi-phase experience

Watch the entire webinar to learn the key information you and team need to hit the ground running when bringing product testing research online, including:

• How to structure your study to capture the most insightful in-the-moment experiences
• Our top tips to ensure your project is a success
• What best practice examples look like in action using Recollective!

Have any questions? Reach out to discuss how Recollective can help you rapidly launch product testing research online.