Insight Communities (MROC)
An insight community, also called a market research online community or MROC, is a group of recruited participants who take part in research over time through a dedicated online space. Communities give teams an always-on way to ask questions, test ideas and keep customers close to decisions.
Explore guides, benchmarks, webinars and customer stories on designing communities with purpose, keeping members engaged and getting lasting value from short-term and long-term programs.






















































































