Thank You

AI is changing the way qualitative researchers work, but as with any tool, the value you get depends on how you use it. That’s why our recent Ask AI Masterclass focused on practical steps to help researchers write better prompts, iterate with confidence and unlock faster, deeper insights within Recollective. This guide pulls together the essentials—so whether you joined us live or are catching up now, here’s your quick-reference cheat sheet for making the most of Ask AI.

Meaningful insights come from truly understanding your participants—no matter where they are or what language they speak. That’s why we’re thrilled to introduce Automatic Translations, a game-changing feature designed to make global research faster, more cost-effective and more inclusive than ever before.

Research on sensitive topics demands more than just asking thoughtful questions. It calls for empathy that puts participants first, a clear framework that guides each step and technology that safeguards people as rigorously as it safeguards data. Upwords Research’s Project Uplift, an in-depth study on why parents avoid talking to their kids about online sexual exploitation, shows how all three elements come together. Drawing on highlights from the webinar, the playbook below equips you to run tough, high-stakes studies with the same confidence.