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The Quiet Infrastructure Behind Modern Insights - 2026 GRIT Insights Practice Report
In-person focus groups, in-depth interviews and highly moderated sessions built the foundation of qualitative research. Those formats still work, but they no longer capture the whole picture of how brand-side teams gather insight today. In the 2026 GRIT Insights Practice Report, Recollective's VP of Research, Laura Pulito, shares her take on where qualitative research is heading: past the shift to digital and into how researchers are using the technology now available to them.
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